Tuesday, March 28, 2006
Oscar Look-Alikes
The wheels are spinning fast, and Oscar knockoffs are already being turned out.
The Web site www.edressme.com offers three gowns: a floral-embellished interpretation of Reese Witherspoon’s vintage Dior; a golden chiffon version of Michelle Williams’ dress; and Salma Hayek’s stunning blue zinger in a pleated satinlike fabric. They cost $275 to $350.
NPD, which tracks sales, estimates the knockoff business at $300 million.
Marshal Cohen, chief NPD retail analyst, said that about 100 companies are making replicas, up from maybe a dozen three years ago. The best-known is ABS, where executive Allen Schwartz has a team in place to choose fabrics immediately after the awards. Dresses made by the California company will reach stores such as Bloomingdale’s, Macy’s and Nordstrom by May.
Replica of Michelle's Dress
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1930s-esque evening gown; Dijon charmeuse and organza star-inspired number.
$300
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ABS by Allen B Swartz [Red Carpet Designs]
eDressMe New York [Hollywood Red Carpet]
(HH is not affiliated with eDressMe New York or ABS. Purchases are between customer and vendor.)