Celebs Rally for ONE
August 16, 2006
Entertainment Tonight




ONE for all and all for ONE! A handful of concerned celebrities are taking a stand against AIDS and extreme poverty, lending their visages to the launch of the newest T-shirt from ONE, The Campaign to Make Poverty History -- and ET is behind the scenes at the star-studded photo shoot!

The new ONE T-shirt, available Sept. 11 only at Nordstrom, is made in Lesotho of 100% African cotton and will help consumers bring trade to an area of extremely high unemployment. Lesotho is one of the poorest countries in the world; it has one of the highest AIDS rates in the world, with 29% of the population infected. Every T-short sold donates $10 to the Apparel Lesotho Alliance to Fight AIDS (ALAFA) fund, which provides life-saving prevention and medicines to factory workers and their families in the region.

The new print campaign was shot by supermodel and photographer HELENA CHRISTENSEN and also includes the help of such stars as hot couple HEATH LEDGER and MICHELLE WILLIAMS, JIMMY FALLON, NAOMI WATTS, KATE BOSWORTH, ROSARIO DAWSON, DJIMON HOUNSOU, PETER SARSGAARD and GARY OLDMAN.

EDUN, the socially conscious clothing brand created by New York clothing designer ROGAN GREGORY, ALI HEWSON and ONE anchor BONO, is collaborating with the U2 frontman's charity organization to launch the new T-shirt.

ONE's mission is to rally Americans to fight the emergency of global AIDS and extreme poverty. Over 1 billion people today live on less than a dollar a day, and a child dies every three seconds due to AIDS and extreme poverty. ONE recruits supporters from all walks of life, hoping to rally more support and awareness of the epidemic problem.

For more info, go to www.ONE.org.