It's All Part of the Plan - Joker's Nationwide Trailer Hunt!
April 28, 2008
by Alex Billington
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We announced it last Friday - the next phase of the on-going viral marketing game for The Dark Knight has kicked off today at whysoserious.com/itsallpartoftheplan/. Twelve different groups around the world met up and went on a hunt throughout the city, counting trees and stairs, to unlock a safe online and eventually see the new trailer in the theater. You can find out more information on the viral game below. The clues on the site involved following three steps: each one would end up with a number. All three of these numbers would open a safe on the website after 30 minutes which would provide them the final clue and lead them to the movie theater.
At this point, around six of the cities have finished. You can check whysoserious.com/itsallpartoftheplan/ to see the clues for each city. The reports from the SuperHeroHype forums are that after unlocking the last clue in the safe, the group meets up with a Joker rep who gives everyone Joker cards and a raffle ticket. Following that, everyone is taken inside the theater, shown the trailer, and copies of the trailer (apparently on DVD) are raffled away to a select few random winners. These are the reports we've currently heard and we will update it when we hear more!
We expect the trailer to be unlocked somewhere online by the end of the hunt tonight - so stay tuned. Not all of the cities have begun yet, including San Francisco and Los Angeles on the west coast. Currently the letter J, which people are guessing is just Joker's signature, is the only thing that is attached to the letters found within each of the safes. We'll let you know what we hear or what we find out! All of the photos at the top and bottom are from the Kansas City hunt.
From Superherohype.com:
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It's All Part of the Plan!
Source: Superhero Hype! April 28, 2008
It has begun...
Clowns on the ground in the various cities are getting to see the trailer after completing their tasks! 'Nightcrow' wrote from London:
I just got back from the trailer...it was quite crazy...they handed us Joker cards and a raffle ticket.
They then handed a tin to some guy in the crowd and told us all to walk to the Odeon cinema.
We all sat down in anticipation...and they showed us the trailer....and AWESOME AWESOME trailer!!!
At then end of the trailer, they called out a raffle ticket number and some lucky guy got the reel of the actual trailer...lets see if it comes up online. ;-)
So far no trailer has emerged online, as far as I know
